SYLLABUS BREAKDOWN

Check in

Introduction 

and

What are Ohio Laws & Administrative Rules 

• The word “FREE” — 

when you can and cannot use it 

(Rule 109:4-3-04)

Then walk through HVAC/plumbing examples:

• “Free service call with repair” 
• “Free tune-up” with membership
• “Free second opinion”
• “Free estimate” vs “free diagnostic”

• The word “PRIZES” — 

when you can and cannot use it 

(Rule 109:4-3-06)

• Avoiding bait-and-switch tactics 

Rule (Rule 109:4-3-03).

• Exclusions and Limitations in advertisements
• when you can and cannot use it 
• ( Rule 109:4-3-02 )

Contractors understand:

• How to run an honest marketing program
• What advertising language can get them fined or suspended
• How to promote offers without violating Ohio consumer laws
• How to protect themselves  while still marketing effectively

• Misleading or unsubstantiated claims
• Pricing accuracy

The truth about “$0 service calls,” “free tune-ups,” and “free estimates”

• Required disclosures when using discounts, coupons, or promotions

• Using testimonials
• Before/after photos
• Getting reviews while in the home

Wrap up

Contractors walk away able to market confidently